Projection Controls

Adjust the "with SH" scenario

With Appointment Setter

Ad Spend £/day (min £40)

£40 £1,200/mo → paid to Meta

Target CPL £/lead

SH benchmark: £12 — drives projected leads

Projected (auto-calculated)

Leads/mo —

Appts/mo —

Time Horizon

Projection Assumptions

Ad spend does not affect revenue. Appointment volume is fixed by the Social Hotspot package uplift (+15/mo with appointment setter, +0 without) — it is a contractual constant, not a function of ad spend. Increasing the ad spend slider raises your cost metrics (CPL, CPA, CPCD) and total investment only. Revenue changes when you adjust appointments, close rate, or average order value.
The projected growth curve uses a natural ramp-up. Month 1 is setup (0%). Month 2 reflects the Meta learning phase (~50% of steady-state). Month 3 shows campaign maturation (~80%). Month 4 approaches full capacity (~95%). Month 5+ is steady-state (100%).
If the selected package includes the appointment setter, the guarantee line shows the contractual minimum floor and is displayed as a linear steady-state for clarity.

Your Business Now...

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AVG Sale Value

£

Ad Spend /mo

£

Close Rate

%

Monthly Leads

Monthly Appts

Profit Margin

%

Monthly Sales

Calculated Metrics

Revenue /mo

—

Cost Per Lead

—

Cost Per Appt

—

Cost Per Close

—

What Changes With Social Hotspot

Side-by-side: where you are vs where you'll be

Metric	Current	Projected	Change

What It Looks Like

Projected growth with natural ramp-up

Current Net Profit / Job

—

Projected Net Profit / Job

—

Current (no change) Guarantee (floor) Projected Month 1 = Setup

True Investment

Everything you need to know about the numbers

True Monthly Outlay

Management fee (with appt setter) —

VAT (20%) —

Ad spend (paid to Meta) —

Total Monthly —

Timeline & Investment

Month 1 — Setup

Setup fee: —

• Professional videographer visit
• CRM build + system configuration
• No ads running, no results expected

Month 2+ — Live

Monthly: —

• Daily social media campaign management
• Daily CRM optimization
• Internal appointment setter (Mon-Fri)
• Bi-weekly data meetings
• WhatsApp communication (weekends incl.)

Proof It Works

Real client benchmarks — your projected metrics shown alongside

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